How Instagram content transforms your profile

How Instagram content transforms your profile

Producing content on Instagram is an action that is part of any strategy to attract the right target audience and develop your profile on the social network.

Content that brings value.

All users want short, accurate content that they can consume in the blink of an eye, without much thought or effort.

It is not surprising, therefore, that visual content is 40 times more likely to be shared on social media than other types of content. That's why social media platforms like Instagram, Pinterest and Snapchat continue to grow in popularity. They are visual and have a unique way of conveying a complex message in a few seconds.

Social networks played an important role in building the digital authority of several companies. For some, who are digital natives, social networks like Instagram are vital for building an audience. So, how will your brand stand out and add value to your audience?

Find out why you are posting.

Often, it is easy to display any photo you have of your team, a nice coffee mug in the office or some stock images with a caption leading the viewer to the "link in your bio" to read the latest article on your blog.

It is essential to divide the strategic posts that you share into different categories:

The team culture is posted.

Creating posts that create relationships with your audience and highlight who your team is as a group of flesh-and-blood human beings.

Why does this work? The objective is to show our audience that we are real people, we are still working hard and we keep our values ​​intact.

Content promotion posts.

These posts promote data-driven content in a new and aesthetically pleasing way.

Its content is shown in an easy to digest, interesting and different format. He has the power to hold the attention of his audience, he encourages engagement through an interesting call to action, without being a "salesman".

The posts to "meet the needs".

To inspire potential customers who want to work with you, show them why you are worth their time. Help them solve the problem!

Since Instagram users are used to getting quality images and quick bites of information, this type of posting is powerful because it meets the public's needs with data right away, showing that they are reliable.


Themes for creating content for Instagram:

Inspirational quote.

There is something about quotes that excites people. They give them that warm feeling that inspires them to act and start their dreams.

Human faces.

Human faces create a personal connection with your brand and enjoy people's emotions.


A well-taken photo of a beautiful scene or landscape is sure to catch the eye of someone browsing the Instagram feed.


Good looking food is something we can all relate to, so it's no surprise that it is one of the best performers when it comes to Instagram content.

Historical photos.

Historical photos create a feeling of nostalgia, helping us to reflect on past generations and the emotions that are buried deep in our subconscious.


Have you ever wondered why videos of jumping cats are shared like crazy on almost any social platform?

The world is full of animal lovers, and the visual content that explores this raw emotion can go viral in the blink of an eye.

Behind the cameras.

People like to do business with people, not brands.

So it is more important than ever to create a human connection with your customers. Showing them glimpses of your team and the things that go on behind the scenes is a really effective way to do it.


Instagram content combined with marketing automation.

A very important secret is to combine good content with Instagram automation.

The, is perfect for those looking to get results on the social network the fastest growing in the world. Increase the visibility of your brand, quickly, effectively and with the best cost-benefit in the market.

Use Profiles to find your target audience. You can boost your profile with the Follow and Unfollow automatically, Instagram Auto Likes, Turbo Stories and Automatic Message functions for new followers.

Improve your relationship with customers by spreading the right content to the right audience. Interact in various ways, 24 hours a day in a fully automated way, so you don't waste time on bureaucratic issues.

How to choose the right references to create content for Instagram?

Both to create the correct publication and to set up your audience references on, you need to be attending to your competition.

Both rival companies and benchmarks have a lot to contribute to their actions on the platform.

With this, you will be able to identify formats and styles of content that generate better results. The evaluation of others' profiles is a very common practice in the marketing world.

Your goal is to learn from others' mistakes so that you don't fall into the same pitfalls while learning the best practices to be inspired.

If you don't watch the competition, make sure others are watching you, extracting good ideas from your Instagram posts.

Create a publication calendar.

A calendar of publications is extremely necessary when creating content for Instagram.

Because nobody should do anything in marketing without a strategy, do you agree? And this feature allows the professional to plan the posts, indicating the date and time of each one.

Its main function, in addition to organizing everything to go as desired, is to anticipate problems.

For example, imagine that there is an unexpected with respect to the images of the post that would be aired today. When things are planned and created in advance, you have time to take action.

But if you leave everything to the last hour, you will probably go through some difficult times.

With these tips, you will raise the level of content construction for Instagram and turn your profile into a reference on the social network.

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