Best Time to Post on Instagram UK in 2022

Best Time to Post on Instagram UK in 2022

Whenever someone signs up for an Instagram account, all they want is fame, follower count, and engagement. The thing is, it is not simple, but with the proper steps, you can achieve the desired recognition.

Whether you are a brand, celebrity, influencer, or role model, you need to create unique content that grabs attention. But, it's not the end of the story. Imagine you have made a fantastic piece of content, but when you post, most of your audience is offline. Will it be useful? NO!!!!

So, we came to the point that it's necessary to know the best time to post on Instagram so it could reach the maximum number of your audiences. This post is all about it, i.e., the best times to post on Instagram UK.

Best Time to Post on Instagram UK in 2022 - By Days of the Week


When it comes to the first working day of the week, i.e., Monday, the best time to post is from 11 am to around 1 pm. The engagement on Instagram starts dropping after 8 pm on Mondays and is considered the lowest at night, i.e., From 12 am to 6 am.


Let us move towards the second working day of the week, i.e., Tuesday. The best time to post on Tuesday is from 10 am to 5 pm. On the other hand, after 10 pm, the engagement rate drops slowly and is the lowest around 6 to 7 am.


Wednesday – the third working day of the week – has the maximum hours of engagement as compared to all other days of the week. On Wednesday, the engagement starts from morning 6 am and goes up to 11 pm and drops after this.

The best time to post on Wednesday is Monday, i.e., from 11 am to 1 to 2 pm.


Let us move towards the next working day of the week, i.e., Thursday. The best time to post on Instagram is from 11 am to 12 pm on this day. The engagement rate on Instagram starts decreasing gradually from 4 pm to 4 am.


When it comes to Fridays, the best time is from 11 am to 1 pm for posting the stuff on Instagram, no matter what.

Friday usually has the maximum hours for the lowest engagement rates at night from 10 pm to 7 am.

Saturdays & Sundays 

These days are considered the worst days to post on Instagram, and there are more than a few reasons behind them.

Saturday is considered a second, whereas Sunday is on the top for the worst days to post on Instagram.  

Talking about Saturday, the considerable time to post is from 10 am to 1 pm, but it's not the best as compared to the other weekdays. On the other hand, the considerable time to post content is from 9 am to around 4 pm on Sunday.

For Instagram, everyone creates high-quality and unique content, no matter what. So, if you want your content to get the exposure it deserves, avoid posting it on Saturdays and Sundays.   

Best Time to Post on Instagram in the UK:

Here is the list of the best time to post on Instagram in UK in a nutshell.

Monday: 11 am to around 1 pm

Tuesday: 10 am to 5 pm

Wednesday: 6 am to 11 pm

Thursday: 11 am to 12 pm

Friday: 11 am to 1 pm

Saturday: 10 am to 1 pm

Sunday: 9 am to 4 pm


Tips for capitalizing on your best time to post on Instagram

Now that you have decided on your best times to post on Instagram, remember; nothing alone works to give you the best results; instead, you have to combine the strategies to make that work.

If you need to capitalize on it, you can always adjust the strategy of posting stuff along with that. For this purpose, we have gathered the best tips for you regarding that; let us get to them one by one.

Be familiar with your targeted audience

Getting to know about the best times and the days to post on Instagram is important, but knowing your audience is also one of the most critical things. This is important to know because this way, you can figure out the time when they are going to be active the most on Instagram. You also get to know their interests, likes, dislikes, etc., to take advantage via your posts.

Becoming familiar with this will let you post their desired content when they are most likely to be active on this platform.

Schedule your Instagram posts for prime times 

Whether you follow the best times to post on Instagram mentioned in this post, follow the internationally accepted one, or have a personalized one that works, you need to schedule your posts to be aligned with that to make it reach your maximum audiences.

One most important and unique thing to mention here is that when your posts get lots of likes, comments, and shares, you will get fantastic results. What's that? When your post bumps on feeds, it gets you on the Instagram explore page, resultantly getting more engagement. WOW!!  

Prioritize Instagram posts 

With the knowledge about best times to post on Instagram in mind, you must also organize or prioritize your content.

For instance, if you know that you have the lowest engagement on weekends but still don't want to miss that day, move smartly. You can post average content that you think isn't of enormous significance. Keep your best content & the most important messages to be posted on the peak times of the best days.

Consider the videos and reels too 

Don't ever forget that all these rules aren't only for feed posts but also for videos and reels. If you desire the ideal success, you need to publish all the content, to tap into the zones of peak activity.

However, the rules become slightly different for Instagram stories as their time duration is relatively smaller. Still, it makes sense to post stories at peak times, i.e., when most of your audiences are active.

Don't forget the magic of hashtags 

Hashtags are amazing! It is powerful for every social media platform and especially for Instagram; it can do wonders. When you add sensible and relevant hashtags to your posts and post them at the best times, it boosts the chances of getting seen by non-followers (the relevant audiences).

To increase your reach, other than using branded hashtags, you must also use different categories of hashtags to appear in several feeds.

Lastly, it is essential to mention that if you observe the different patterns of best timings compared to those mentioned or internationally accepted, you need to prioritize the ones you notice.

Keep all the tips in mind and post accordingly. If you know some more tips that help you capitalize on your best time to post on Instagram, you can share them in the comments section.

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