Whether you are a social media influencer, marketer, business owner or just curious about boosting your personal profile online, chances are high that you’ve thought about how to increase your engagement on Instagram. Yes, there’s the tried and tested way of personally interacting with followers in authentic ways, but let’s be real. There’s never enough time for this and with Instagram’s super-intelligent algorithm, it is not a foregone conclusion that this will even work.
The engagement has become the grail of Instagram influencers and marketers. The more the platform grows, the more users like, follow, share and tag other users, the easier the potential customers are able to discover your business. Users can also buy real and active Instagram Followers and Likes in UK at cheap rates according to their demands. Many small businesses – from coffee shops to make-up artists to vintage clothes stores – also as big celebrities, have found success in skillfully engaging their followers on the Gram. And with over 4.2 billion photos like every day and 50 billion posts shared so far, you would like to urge in thereon action.
So, how does one do it? First, it is important to understand what different types of engagement there are on Instagram. What’s engagement? Really, it comes right down to the degree of your audience’s involvement along with your content. The level of their interest in and interaction along with your posts are indicated in how they engage with your stories, posts, and comments.
Some Basic Measures That Define Instagram Engagement:
Tips to Increase Instagram Engagement in 2020:
- Be Consistent
- Use Hashtags
- Stick with one Filter
- Post Instagram Stories Regularly
- Be Careful of Followers Tiredness
- Mention Others
- Use Instagram Video’s features
- Be Authentic
All these are some main and common factors that can increase engagement on Instagram.
1) Be Consistent
One of the most important challenges is to stay people enticed to keep coming back to engage with your content. A decent way to build a loyal following on Instagram and keep people entertained is to post regularly. This may show your followers that you are committed and constant to your brand but also to them. There’s nothing more attractive than someone who is actually invested in their content and passionate about what they are doing. and there is nothing less inspiring than an account that only bothers to post something new once every two months.
But even more importantly, by posting consistently, your followers will get into the habit of engaging along with your content on a daily basis. This may assist you to build a loyal relationship with them which will ultimately boost their engagement with you.
If posting on Instagram consistently is a priority for you (which it should be) using a social media calendar is a good way to attain this as it will allow you to plan and schedule ahead.
2) Use Hashtags
Instagram was built on hashtags. It’s the platform’s primary method of sorting and filtering content. Unlike Twitter, where most of the people use only one or two hashtags during a tweet, Instagrammers may use up to 30 hashtags per post. But using too many hashtags that are irrelevant could make the system think you’re spamming followers which could place you in danger of receiving an Instagram shadowban. Hashtags that cause an atopic page may be used in your bio, Instagram Stories or be location-based to make higher visibility, or may be used to create user-generated content campaigns. Hashtags on Instagram are usually more expressive than on Twitter. Content hashtags like location hashtags are particularly useful to increase engagement.
These hashtags aren’t necessarily trending or extremely popular but are commonly used and therefore enhances the SEO of your posts as users would use them to look certain topics.
Make sure you use the proper hashtag analytics to trace whether you’re using the best hashtags to enhance your engagement rate.
3) Stick with One Filter
Because Instagram is primarily visually-driven, its most popular feature is that the filter options that give your images and videos a definite look and identity if used consistently. According to a WebDam report, 60% of the best-performing brands on Instagram use a similar filter each and every time they post. So try a couple of filters and then stick with one that provides your content a definite look and feel in order that your followers can recognize and relate to it. Graphic design company Canva did a study that showed Clarendon is that the most used Instagram filter within the US and worldwide. Other studies show that brightness is the key to drawing in viewers and more importantly, engagement.
If you do not like the filters Instagram offers, there are a lot of third-party photo editing apps that need various degrees of technical know-how.
4) Post Instagram Stories Regularly
As we all know, Instagram Stories only last 24 hours (although you can save them to your profile for those that missed it) but if you use them like a pro, you can get much more mileage out of your Stories. Whenever you add a brand new Story, your profile image gets a red circle around it, indicating to your followers that there’s new content. By posting each day, you keep the content fresh for your audience with a constant reminder of your new content. Your followers will learn to return back regularly to see if you’ve got posted a new Story and this way you will increase engagement.
You can also categorize and share stories again using the Stories Highlights feature across the top of your profile page. This is often an excellent way to showcase stories you’ve done in the past that all follow a theme. Categorizing them consistent with themes makes it easier for users to seek out content that they’re curious about.
Remember to use hashtags in your Stories, similar to you would in regular Instagram posts. With Stories, you can use broader and more popular hashtags, as long as they’re relevant to the content you’re posting.
5) Be Careful of Followers Tiredness
Have you ever read the news and thought that each article is presented as the biggest problem within the world? Being passionate and passionate about your brand is nice. But being overzealous may be exhausting to your followers. Don’t shout at your audience or compose every caption to own a way of urgency. This may only teach your followers over time that nothing you post is urgent. Thus, have the exact opposite effect you would like.
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If you’re a social media influencer, you are within the business of information – you are giving your followers valuable information about certain products, brands, trends, or items that will help them make decisions. You would like your followers to feel like you’re curious about things that will be of use to them or may add value to their lives.
If you’re unsure whether you are causing follower fatigue, consider an instance where you felt like unfollowing someone, or unsubscribing to an email, or muting a profile in your feed. Why did you are doing it? Hear your gut. This may assist you to find the proper tone and frequency in your engagement along with your followers to make sure they stay tuned.
6) Mention Others
If you feature a person or brand in your post, mention them. Even better if it’s in an Instagram Story where they will share your post in their own Story. This not only helps increase your engagement but increases your reach because it allows people that follow the person or brand you have tagged to check your content also.
7) Use Instagram Video’s Features
Media agency Zenith predicts that by 2020, consumers will spend 84 minutes each day watching online video, up 25% from 67 minutes in 2018. That’s tons of your time spent watching the video and if you are not using this feature, you’re missing out. There is simply no arguing with the efficacy and popularity of online video content. Instagram knows this and offers a variety of video options for marketers and influencers to use that accommodate various video lengths and formats.
Instagram Stories’ live video option may be very hand for giant reveals about new products or services. Otherwise, you can use a prerecorded ad for more curated, strategized content. Instagram Stories can mash up videos and stills into one ad or standalone 60-second videos. The newest feature, Instagram TV is right for long-form features.
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Video content makes your followers stay your profile for longer, which implies higher engagement. It’s simply a requirement if you are looking to increase engagement time.
8) Be Authentic
You can be as clever, funny or artistic as you would like, nothing beats being authentic. Once you really live your Instagram brand, it shows. This is often true of your photos, captions, videos, and stories. You would like to point out your follower’s real content that shows them the worth of your brand.
This means sometimes showing them the flops or the behind-the-scenes, not-so-perfect images. It also means having conversations with your followers within the comments, thanking them for his or her support and inspiring them to explore other brands, even if it means giving the opposition a shout out.
You can also repost your followers’ images in which they tagged you. Consider Australian fitness model Kayla Itsines whose Bikini Body Program absolutely exploded. She often shares the success stories of her clients on her Instagram page and congratulates and motivates them.
Having unique and believable content establishes trust along with your followers and is your most worthy commodity as an influencer as this is what brands and businesses are trying to find when employing social media influencers in their marketing strategy.
Summary: All these are some major tips and tricks that can increase your Instagram engagement effectively. But all this is not an easy job. It requires a passion for hard work and in result fulfill your all requirements.
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